With greater brand awareness and recognition, it is easier to attract more customers and it is possible to set higher prices. How can we create a credible and authentic brand for our entrepreneurial company?

As entrepreneurs, we have to assume the role of a salesperson now and then to get more orders. How can we get better at assuming the role of a salesperson to increase our sales?

As entrepreneurs, how can we better understand our customers to increase sales? Instead of focusing on selling, entrepreneurs should begin by asking questions and understanding the customer.  A survey is a great starting point.

Instead of seeing marketing as an expense, it should be seen as a way to generate more revenue. When marketing is effective, your business attracts new customers and receives more orders. Ask yourself,  “How can I market my business while getting the most for my money?”

An entrepreneur can leverage the Customer Relation tools to strengthen customer relations and increase revenue. Customer Relations revolves around the development areas of marketing, branding, communication and PR, sales and services, and networking.