Younger drinkers are either drinking less or drinking differently than their parents. That’s why millennial UW-Whitewater grad Henry Schwartz founded MobCraft Beer. As he explains, "I would say being able to have a couple of beers that are really well-made and really well put together is a much better option for young professionals in today's day and age versus a six-pack over a course of an hour of something light and easy."