An entrepreneur can leverage the Business Concept tools to create a viable, scalable business concept. The entrepreneur can define the company’s products and services and then analyze how the products and services meet customers’ needs and how the product and services compare to the competition.

As GrowthWheel suggests, the real question is, “What kind of life do we want for our business and for ourselves within the business?” Business owners can select from seven inter-connected growth strategies to develop their business.