RoofMarketplace raises $5 million to scale company, hire in Milwaukee

RoofMarketplace, Inc., an online marketplace platform used by insurance carriers and roofing contractors to fulfill roofing claims, recently completed a $5MM Series A funding round that will be used to accelerate growth and technology development

USDA Forest Service Is Flying High Over Whitewater

The USDA Forest Service is hosting unmanned aircraft system (UAS) training for 20 national forest resource managers from across the Eastern Region and parts of Alaska at the Whitewater University Innovation Center May 16 – 27. The training will provide employees with the skills, knowledge and experience necessary to safely conduct resource management missions using UAS, which enables aircraft to be operated remotely without a pilot or crew on board.

Beloit's Blue Line Battery Raises $3.1 million, Says Unicorn Status Is Within Reach

Blue Line Battery Inc., a startup that engineers modular lithium-ion batteries for industrial equipment, has raised $3.1 million in seed financing to support growth it says could amount to a billion-dollar valuation in as little as 24 months, the company said Thursday.

Whitewater, WI Recognized as "Well Positioned for New Growth"

The importance of quality of life in economic development has been growing in recent decades. According to a recent post by The Brookings Institution, Whitewater, Wisconsin is “well positioned for new growth.” Authors John C. Austin, Amanda Weinstein, Michael Hicks, and Emily Wornell tell the story of today’s reality of two Midwests in the "Improving quality of life—not just business—is the best path to Midwestern rejuvenation" blog post.

Ideawake Closes Investment with HealthX Ventures to Democratize Innovation on the Frontlines in Healthcare

Ideawake recently closed an investment with HealthX Ventures as part of a $1,000,000 strategic round of funding, which will enable the company to accelerate its market expansion in Healthcare. Ideawake develops software that helps employers streamline the process of capturing, prioritizing, and taking action on ideas from frontline employees.


$80,000 Game Development Competition For College & Developers: US Air Force & Innovatrium

Innovatrium and AUIX are now accepting nominations for its inaugural Developing Airmen with Games (DAWG) competition. The Air Force is looking for students of all sorts, along with game developers to develop mobile games utilized by the US Air Force to better our military collaboration, training, evaluation, and team-building.

Ardex and Scanalytics Announce Collaboration

Scanalytics, a leading provider of smart building technologies and Ardex, a leader in innovative building solutions, recently announced a collaboration in smart flooring that will provide solutions for both commercial and residential buildings.

Scanalytics, Inc. Receives $1.3M

Scanalytics Inc. recently announced that it received a plus-up contract from the U.S. Department of Energy's Advanced Research Projects Agency-Energy (ARPA-E) bringing the total amount awarded to just over $2.1 million since the start of the project. This continuation award will be used to further scale their proprietary sensor and software technology for improving utility usage and occupant comfort in buildings. Scanalytics is receiving this plus-up after successfully completing the first project in the ARPA-E SENSOR program.

Kristen Holtan: Inno Under 25

Kristen Holtan, Blue Line Battery co-founder and marketing director, ranked on Wisconsin Inno's annual Inno Under 25 list. "I like the challenge (of entrepreneurship), I like the ups and downs," Holtan said. "I've learned to like the unknown and I've learned to like what could be."

StriveOn along the Ice Age Trail

The Ice Age Trail Alliance’s popular Mammoth Hike Challenge will take place again in October. Participants are encouraged to download the StriveOn mobile app. With the power of a smartphone, StriveOn! will activate and connect hikers to unique places along the Ice Age Trail and communities they come across.

Founder/Fest Interviews Founders on Their Entrepreneurial Journey

More than 125 startup founders attended the inaugural Founder/Fest Thursday, an event held at Penrod LLC’s headquarters that highlighted Milwaukee-area startups and the innovation brewing in the city’s entrepreneurial ecosystem. Kristen Holtan, co-founder of Blue Line Battery was one of the founders who was interviewed and shared her entrepreneurial journey.

Total Force Team Captures Innovation Excellence Award

Accelerating change starts with an empowered workforce with foundational competencies, the right skills, and the drive to innovate. A team of six total force Airmen embodied that mindset while participating in an Air University and Innovatrium partnership, Project Mercury, March 16 - June 14, 2021.

Poynette Schools to Keep Virtual Option with JEDI Virtual

The Poynette School District will continue to have a virtual option for its students during the 2021-22 school year. However, the virtual classes will be through JEDI Virtual School and students will not be taught by district teachers, as they were through the COVID-19 pandemic.